Founded in 1894, Barbour is known for its trench coats and is also known as Burberry and Aquascutum. It inherits the British rural style, always adhere to functional clothing, show the brand “wisdom, rough, charm” personality, inherit the core values of family business.
When the classics are hard to find, the spirit and culture of a traditional brand are more precious. In August 2014, Barbour entered the mainland market for the first time, and set up stores and counters in Shanghai, Beijing, Tianjin, Wuhan, Chongqing and other places. The long-awaited Chinese consumers brought the original British style clothing products. Let people have a clearer and deeper understanding of “British culture”.
When Barbour first entered the Chinese market, its most famous waxing coat has attracted much attention. Founded in the northeastern part of England, it is deeply influenced by the traditional life of animal husbandry, fishery, shipbuilding and so on. The inspiration of Tu’s coat comes from the English countryside. It is a complex special process and durability, become advocate of nature, love outdoor, high quality clothing people’s favorite.