The spread of Barbour in China

Barbour has always been proud of himself, and is more comfortable with himself than other British brands like Burberry and Aquascutum. Generations of family management, prudent international expansion strategies, and indigenous manufacturing of core products all seem to be out of step with today’s mainstream business sense. But it was for this reason that Barbour was granted the honor of being certified by the Duke of Edinburgh, Queen Elizabeth and Prince of Wales as members of the British Royal family. Perhaps this was called the true aristocracy.

Having a classic Barbour waxing coat is almost the first choice for all fans. Classics take years to hone, it is difficult to imagine modern people, a clothing can go through a hundred years, and its style and technology is basically unchanged. The classic Barbour waxing coat is a typical representative of British clothing and rural lifestyle. Its high quality, practicability and wear resistance make it able to resist all kinds of extreme weather, become outdoor activities must choose equipment. Today, Barbour’s waxed coat is not limited to hunting, fishing, camping, in London, New York CBD, we see more of the elite suit leather, also wearing a Barbour’s waxed coat as the most tasteful way of dressing.

Inheriting classics and leading fashion. What we need is a coat, and what Barbour gives us is not just a coat, but an attitude towards life, a symbol of dedication and pursuit of tradition and taste. And that’s exactly why Barbour has been able to win the affection of many fans over the centuries.

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