In August 2014, the British brand Barbour first landed in the mainland of China. So far, special counters have been opened in Shanghai, Beijing, Tianjin, Wuhan, Chongqing, Qingdao, Shenyang, Nanjing and other places. Barbour (Barbour) was founded in 1894, to produce weathercoats famous, and Burberry, Aquascutum and called weathercoat three major brands. It upholds the British rural style, always adhere to the functional clothing to show “wisdom, rough, charm” brand personality, inherit the core values of family business.
Barbour’s clothes are loved by the British royal family and aristocracy. At the same time, Barbour’s clothes have been certified by Queen Elizabeth, King Philip and Prince Charles. Many of them are for the British Royal family. It is a symbol of quality and is praised as one of the tickets for the upper class in Europe.
The hero, Chen Bailin, wears a classic British Barbour jacket on July 24, 2014 for the mainland China release of “Hours will last forever”. In the same year, Barbour was invited to “Men’s Fashion” (LEON) October issue, by the hot Taiwanese star Wang Yangming as a model, completed the scene shooting in the British countryside.